14 years have passed since the Great East Japan Earthquake. Former Mayor Jin Sato, who has been leading the reconstruction of the disaster-stricken town of Minamisanriku, has been appointed special advisor to the Minamisanriku 3/11 Memorial. As a base for passing on the memories and lessons of the earthquake disaster to future generations, We will begin giving lectures across the country to spread awareness of the importance of disaster prevention and mitigation.

Top leaders who survived the Great East Japan Earthquake

On March 11, 2011, Minamisanriku Town in Miyagi Prefecture suffered extensive damage from an unprecedented tsunami. As mayor, Jin Sato was the one who worked hard to restore and rebuild the town together with his staff and townspeople, even though his old disaster prevention office building was damaged in the disaster. Since then, he has led an unprecedented restoration and reconstruction project for 14 years, working hard to revitalize the region in areas such as medical care, industry, and human resource development. Rather than simply "restoring," he has focused on how to restore pride in one's hometown and how to bring back the vitality of the region. These were also days when I continued to face the question of how to pass on a sustainable region to the next generation.
From Minamisanriku to the rest of the country: Sharing hopes for the future based on the experience of reconstruction
Mr. Sato Jin, who was appointed as a special advisor, will use his experience in the Great East Japan Earthquake to provide advice to local governments, companies, and educational institutions across the country.
We will hold lectures on the themes of disaster prevention and mitigation, leadership, and community development.
In his speech, he spoke about "decisions under unprecedented circumstances" based on his experience as the head of a disaster-stricken area who has been at the forefront of reconstruction for 14 years.
We will convey practical knowledge gained in the field, such as "decisions to save lives." He also gave on-site lectures to corporate training and educational institution inspection groups visiting Minamisanriku Town.
Through the "real voices" that can only be heard in the disaster-stricken areas, we provide an opportunity to think about disaster prevention as something that concerns you personally.
Through these activities, we will promote Minamisanriku as a "learning hub" and connect it to future disaster prevention education. Based on the belief that "we should not talk about the past, but rather convey it to make use of it for the future,"
As the head of a region that has experienced a once-in-a-thousand-years disaster, I feel a sense of responsibility and will continue to send out messages of hope.
From a "role to communicate" to a "mission to continue communicating"
【message】
Since that day, I have continued to move forward with the determination to "rebuild this town" in mind. Since the Great East Japan Earthquake, major disasters have occurred all over Japan, and every time one occurs, I think, "We must never forget our experiences."
"I don't want to let it go to waste." Fading is not necessarily a bad thing. People can move forward by forgetting. However, there are some things we must not forget. How can we communicate these things? Even after retiring from the front lines,
I believe that I have a role to play in continuing to pass on this message. That is the mission of those who have been given life. To protect as many lives as possible for the future. (Jin Sato)
[Jin Sato's profile] 
Date of birth: December 24, 1951 Place of birth: Shizugawa Town, Motoyoshi District, Miyagi Prefecture (now Minamisanriku Town) Education: Graduated from Sendai Municipal Sendai Commercial High School (1970) During his high school years, he was a member of the baseball club and made it to the top eight at the Koshien tournament.
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[Political career]
1992: First elected to Shizugawa Town Council. 2002: Appointed Mayor of Shizugawa Town. 2005: Led the merger of Shizugawa Town and Utatsu Town, and became the first Mayor of Minamisanriku Town. 2009: Re-elected as Mayor of Minamisanriku Town. 2011: Survived the tsunami at the town's disaster prevention office during the Great East Japan Earthquake, and has since spearheaded the town's reconstruction efforts, leading to repeated reelection and serving a total of five terms. In 2025, he announced his retirement, stating that he had "fulfilled his mission."----------------------------------------------------------------------------------------
[Major lectures (many other lectures)]
National Disaster Prevention and Mitigation Forum (Tokyo) Theme: "Building a town where lives will never be lost to a tsunami again" Contents: Relocation of Minamisanriku Town to higher ground, preservation of the disaster prevention office building, importance of dialogue with residents. International Conference on Disaster Reduction (Sendai) Theme: "Minamisanriku as an international model for regional disaster prevention" Contents: Collaboration with the UN's SDGs, background to obtaining international certification Noto Reconstruction Support Symposium - Towards the creative reconstruction of Noto Theme: "Creative reconstruction and utilization of local resources" Contents: On stage with the Mayor of Suzu. Popular topics include sustainable urban development during the reconstruction period, and more. • "Disaster response and organizational decision-making" (Corporate risk management) • "From Reconstruction to Revitalization" (primarily for local governments and local government-related organizations) • "Learn about the preciousness of life from the earthquake disaster" (for educational institutions)
[Author/co-author] 
Title: Three Years as Mayor of Minamisanriku - Never Stopping Since That Day Author: Sato Jin (Interview: Ishida Osamu) Published by: Kahoku Shimpo Publishing Center (Kahoku Selection)
Publication date: March 1, 2014
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Title: 100 days of wisdom on disaster emergency response learned from the battles of local leadersEdited by: Tamio Mori (former Mayor of Nagaoka City) Published by Gyosei Published in April 2025
About Minamisanriku 311 Memorial
The Minamisanriku 311 Memorial opened in 2022 as a facility to utilize the experiences and lessons learned from the Great East Japan Earthquake for the future, with the theme of "Communicate, Think, Connect."
The museum provides opportunities to think deeply about "disaster prevention to protect lives" through exhibits that convey the situation at the time of the disaster and the progress of reconstruction, video testimonies by storytellers, and experiential learning programs. In order to reach more people, Special Advisor Sato will be giving lectures, online lectures, and on-site talks . We also hold lectures in a variety of formats, such as in schools, local governments, and companies, to promote "disaster prevention" and "actions to protect lives." We create time to learn together about "community connections." In the future, we will work in cooperation with the activities of Special Advisor Sato, We will spread the "wisdom to protect life" from Minamisanriku to the whole country and the world.
We want to ensure that memories of the earthquake disaster do not fade and are passed on to the next generation. To achieve this, we provide a place to communicate, a place to think, and a place to connect. We will continue to move forward as such.
◇For inquiries about special advisor Sato's dispatch, lectures, and estimates, please contact us here◇
URLInquiry /Request Form for Minamisanriku 311 Memorial Special Advisor Jin Sato
[Contact Information]
Minamisanriku 311 Memorial (Operated by Minamisanriku Town Tourism Association) Person in charge: Uchiki/Takahashi TEL: 0226-28-9215 E-mail: post@m-kankou.jp Website: https://m311m.jp/en/ Address: 200-1 Itsukamachi, Shizugawa, Minamisanriku-cho, Motoyoshi-gun, Miyagi Prefecture
Edited by: Tamio Mori (former Mayor of Nagaoka City)
Published by Gyosei Published in April 2025