As a base for passing on the memories and lessons of the earthquake disaster to future generations, the memorial will be used as a base for holding lectures across the country to promote the importance of disaster prevention and mitigation.

Top leaders who survived the Great East Japan Earthquake

On March 11, 2011, Minamisanriku Town in Miyagi Prefecture suffered extensive damage from an unprecedented tsunami.
As mayor, Jin Sato was the one who worked hard to restore and rebuild the town together with his staff and townspeople, even though his old disaster prevention office building was damaged in the disaster.
Over the next 14 years, he led an unprecedented recovery and reconstruction effort, working hard to revitalize the region in areas such as medical care, industry, and human resource development.
Rather than simply "restoring," we spent every day grappling with questions of how to restore pride in our hometown and the vitality of the local area, and how to pass on a sustainable community to the next generation.
From Minamisanriku to the rest of the country: Sharing hopes for the future based on the experience of reconstruction
Mr. Sato Jin, who was appointed as a special advisor, will use his experience in the Great East Japan Earthquake to provide advice to local governments, companies, and educational institutions across the country.
We will hold lectures on the themes of disaster prevention and mitigation, leadership, and community development.
In his speech, he spoke about "decisions under unprecedented circumstances" based on his experience as the head of a disaster-stricken area who has been at the forefront of reconstruction for 14 years.
We will convey practical knowledge gained in the field, such as "decisions to save lives."
He also gave on-site lectures to corporate training and educational institution inspection groups visiting Minamisanriku Town.
Through the "real voices" that can only be heard in the disaster-stricken areas, we provide an opportunity to think about disaster prevention as something that concerns you personally.
Through these activities, we will promote Minamisanriku as a "learning hub" and connect it to future disaster prevention education.
Based on the belief that "we should not talk about the past, but rather convey it to make use of it for the future,"
As the head of a region that has experienced a once-in-a-thousand-years disaster, I feel a sense of responsibility and will continue to send out messages of hope.
From a "role to communicate" to a "mission to continue communicating"
【message】
Since that day, I have continued to move forward with the determination to "rebuild this town" in mind.
Since the Great East Japan Earthquake, major disasters have occurred all over Japan, and each time one thinks, "We must never let our experiences go to waste." Fading memories is not necessarily a bad thing.
Forgetting helps us move forward, but there are some things we must not forget.
How can I convey this message? Even after retiring from the front lines, I believe I have a role to play in continuing to convey it. That is the mission of those who have been given the opportunity to live.
To protect as many lives as possible for the future. (Jin Sato)
[Jin Sato's profile]

Date of birth: December 24, 1951 Place of birth: Shizugawa Town, Motoyoshi District, Miyagi Prefecture (now Minamisanriku Town)
Education: Graduated from Sendai Municipal Sendai Commercial High School (1970). During high school, he was a member of the baseball team and made it to the top eight at Koshien.
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[Political career]
2005: Led the merger of Shizugawa Town and Utatsu Town and became the first mayor of Minamisanriku Town
2009: Re-elected as Mayor of Minamisanriku
In 2011, he survived the tsunami while working at the town's disaster prevention office during the Great East Japan Earthquake. Since then, he has spearheaded the reconstruction efforts and been re-elected several times.
He will serve a total of five terms and will announce his retirement in 2025, saying that he has fulfilled his mission.
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[Major lectures (many other lectures)]
〇 National Disaster Prevention and Mitigation Forum (Tokyo) Theme: "Building a town where lives will never be lost to a tsunami again" Content: Relocating Minamisanriku to higher ground, preserving the disaster prevention office building, and the importance of dialogue with residents 〇 International Conference on Disaster Reduction (Sendai) Theme: "Minamisanriku as an international model for regional disaster prevention" Content: Collaboration with the UN's SDGs, background to obtaining international certification 〇 Noto Reconstruction Support Symposium – Towards the creative reconstruction of Noto – Theme: "Creative reconstruction and utilization of local resources" Content: Appearing on stage with the Mayor of Suzu. Sustainable town development during the reconstruction period
Other popular topics include: • "Disaster response and organizational decision-making" (risk management for businesses) • "From reconstruction to revitalization" (primarily for local governments and local government-related organizations) • "Learning about the value of life from the earthquake" (for educational institutions)
[Author/co-author] 
Title: Three Years as Mayor of Minamisanriku – Never Stopping Since That Day Author: Sato Jin (Interview: Ishida Osamu)
Published by: Kahoku Shimpo Publishing Center (Kahoku Selection)
Publication date: March 1, 2014
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Title: 100 days of wisdom on disaster emergency response learned from the battles of local leaders
Edited by: Tamio Mori (former Mayor of Nagaoka City)
Publisher: Gyosei Published: April 2025
About Minamisanriku 311 Memorial
The Minamisanriku 311 Memorial was opened in 2022 as a facility to utilize the experiences and lessons learned from the Great East Japan Earthquake for the future, with the theme of "Communicate, Think, Connect."
The museum provides opportunities to think deeply about "disaster prevention to protect lives" through exhibits that convey the situation at the time of the disaster and the progress of recovery, video testimonies by storytellers, and experiential learning programs. To reach as many people as possible, the museum also offers lectures in a variety of formats, including visiting lectures, online lectures, and on-site talks by Special Advisor Sato. The museum also creates time to learn together about "disaster prevention," "actions to protect lives," and "community connections" in a variety of settings, including schools, local governments, and businesses. Going forward, in collaboration with Special Advisor Sato's activities, the museum will disseminate "wisdom to protect lives" from Minami Sanriku to the rest of Japan and the world.
We want to ensure that the memory of the disaster does not fade and is passed on to the next generation. To that end, we will continue to work as a place to communicate, think, and connect.
◇For inquiries about special advisor Sato's dispatch, lectures, and estimates, please contact us here◇
URLFor inquiries and requests regarding lectures and speeches by Special Advisor Sato Jin, please click here
[Contact Information]
Minamisanriku 311 Memorial (operated by Minamisanriku Town Tourism Association) Personnel: Uchiki and Takahashi
TEL: 0226-28-9215 E-mail: post@m-kankou.jp
Website: https://m311m.jp/en/
Address: 200-1 Itsukamachi, Shizugawa, Minamisanriku-cho, Motoyoshi-gun, Miyagi Prefecture